# An Intro to Heroes

The vision for Heroes project is to create a 2D Hero Metaverse where players can explore, adventure, socialize, earn resources, create, and craft rare digital items utilizing fungible and non-fungible tokens and acting as a high polished wrapper around the open, transparent building blocks stored on Ethereum such as Loot and Crypts and Cavern NFTs.

![](/files/Djiqgt2atBSUWTXQZaLC)

The Heroes ecosystem consists of Hero NFTs, Ghoul NFTs, Dungeons, the Heart ERC20 token, the Hero World, and the Hero marketplace. The Heroes NFT collection consists of 3,333 on-chain Hero characters. Minting opened February 1st 2022 and the collection sold out on February 6th.

The project was promoted by the pseudonymous Twitter account of Merlin the Blue. Merlin saw an unsustainable pattern appearing in the NFT space which was hyping up an NFT project to the extreme, having potential collectors grind for whitelist spots, getting thousands of people in the Discord prior to launch, doing a delayed reveal, pumping the floor price, and ultimately watching that floor price plummet after reveal - leaving the creators rich and the collectors holding the bags. Merlin took the opposite approach. No hype, no discord, no whitelist, instant reveal.

There was no marketing besides Merlin following people on Twitter, announcing that the summoning of the Heroes had begun. Which was retweeted from Merlin’s other pseudonymous account. After a week of minimal sales the floodgates opened and the rest of the Heroes sold out in less than 30 minutes.

The project ended up doing more than 1200 ETH of secondary sales the first day after selling out and was trending on OpenSea for several days. At that time there was a simple roadmap. Release game sprites, Hero assets, and a future NFT drop - Ghouls, enemies of the Heroes.

Since then the team has grown from only Merlin to 4 core team members and 6 Discord moderators. We have expanded the roadmap and have released the Hero marketplace and the Heart token.

![Merlin the Blue](/files/sHKXtgAtbuMNmck21BY9)


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